Bengaluru: iD Fresh Food has officially entered the Ready Mix category with the launch of its all-new iD Fresh Food Ready Mix range – offering clean-label, preservative-free South Indian tiffin mixes that combine authenticity, nutrition, and convenience.
The move marks a major milestone for iD Fresh Food as it continues to revolutionize Indian kitchens with innovative, hassle-free meal solutions.
Backed by growing demand from Tier 1 and Tier 2 cities, the company has set an ambitious goal of scaling its Ready Mix range to over 1 lakh outlets across India within the next two years, with plans for international market expansion also in motion.
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“With iD Ready Mixes, we’ve reimagined what modern convenience food can be—deeply rooted in tradition, free of preservatives, and simple to prepare,” said Rajat Diwakar, CEO (India), iD Fresh Food. “This is clean food that doesn’t compromise on taste or values.”
iD Fresh Food Ready Mix: A New Standard for Clean-Label Tiffin Mixes
Unlike conventional ready mixes loaded with additives, the iD Fresh Food Ready Mix range maintains the brand’s hallmark promise of “no nasties.” Every mix is free from preservatives, soda, anti-caking agents, and raising agents – crafted instead with real, wholesome ingredients and traditional recipes.
The iD Fresh Food Ready Mix product line includes:
- Rice Idly – soft and fluffy texture reminiscent of home-cooked breakfasts
- Plain Dosa – golden and crisp with effortless preparation
- Rava Idly – rich in ghee, light and pillowy
- Rava Dosa – restaurant-style crispness without stickiness
- Protein Idly – 17g protein per 100g, ideal for health-conscious households
Each mix offers a six-month shelf life, designed for spontaneous meals, lunchbox fixes, or guilt-free snacking.
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“We’re bringing the same values that made iD a trusted kitchen name into the Ready Mix category,” said Gaurav Kwatra, CMO, iD Fresh Food. “This is an extension of our mission – to make clean, traditional food more accessible in today’s busy, urban lives.”
Currently available across general trade outlets and supermarkets in Bengaluru, Chennai, Hyderabad, and other metros, the brand is eyeing nationwide rollout through modern retail formats. The expansion is supported by surging consumer demand for preservative-free, high-quality instant meals.
